Role: Product Designer (UX & Visual)

Responsibilities: User research, problem definition, mock ups, interactive prototypes, copy, visual QA

Description: The Wayfair options overhaul project was focused on re-tooling our product option selection experience to be more intuitive, guided and flexible. We A/B tested into the new design and saw lifts in conversion rate, add to cart rate, and average order value for our customers. The new design is now available on over 70% of our live product pages. Wayfair also adopted new components and guidelines in our design system as a direct result of this work.

I created a new version of our options designs for this project that accounted for product class nuance, performance concerns and the new edge cases that come with scaling a design across many different verticals. I worked with a product lead, analytics, front end developers and other designers from design systems and core funnel teams.

For this project, I was directly responsible for interaction patterns, pixel-perfect mocks, prototyping, user testing, research synthesis and post-implementation visual QA.